Real Estate Agents Must Invest in SEO


If you don't invest now, your competitors will. Are you ready to give all of your business away? Having strong web visibility is critical in today's market. Word of mouth is not a sustainable way to grow your business anymore. Potential clients are now looking on the internet for homes for sale, and you miss a massive amount of new business if your website is not at the top of the search engine results.


Why SEO is a Must


When people search for real estate in your city, they come up with literally millions of results. Without SEO, your site might never show up when people search for agents in your area. They may not even be able to find your site when they are specifically looking for it. Search engine optimization is the key to keeping your site from being buried among the other thousands of sites on the web.


Proper on-page, off-page, and local SEO can dramatically increase the volume of your business. But let's be honest -- you don't have the time to devote to SEO while you are running your business! That's where we come in. We will take care of your SEO strategy so that you can focus on providing the excellent services that keep your clients sending referrals!


On-Page SEO


On-page SEO is the technical side of SEO. It consists of making sure you are targeting the right keywords, using optimized titles, heading  tags and url structures, creating and optimizing unique content that is engaging, visitor retention, and much more.


On-page SEO is the vehicle to get ranked in Google. A lot of companies try to sell agents on this as being the only thing their website needs to get search engine visibility. That is only true if the keywords you are competing for have low competition. For the other 99% of keywords, this will only land you on page 2 or 3 of the search results at best. A vehicle without power will go nowhere. It might look nice, but it cannot take you anywhere by itself. On-page SEO is just the foundation for a great SEO campaign.


Off-Page SEO


On-page SEO is what normally comes to mind when you think of SEO, but off-page SEO is where the real magic happens. Any website provider will sell you on the fact that their website is SEO friendly, or that they do SEO. However, they are only talking about on-page SEO, which is only half the battle. And they leave out the fact that your website needs backlinks to rank. This is what really puts us in front of the pack. We ues proprietary methods for getting high quality links that search engines love. If on-page SEO is the vehicle to get your page ranked high in Google, then our backlinks are the engine... with lots of horsepower!


Local SEO


Local SEO is comprised of both on-page and off-page SEO. This is what gets you ranked in the "snack pack," or the box in between the advertisers and the search results. The "snack pack" contains the top three professionals in your area for their specific service. Local SEO combines keyword and location relevancy (job title + city). To have really great local SEO, your website needs to be sending these signals to Google, but you must also have specific backlinks (citations or business listings) that are sending the same signals. Websites like Yelp, Google My Business, and Yellow Pages are all great sources for citations. They must all have the exact same business name, phone number, and address. It can be a hindrance to your website rankings if your citations are not consistent. It can also be really frustrating to try to find all of the citations and correct them. And if you want to rank higher than your competitors, you need to have their same citations and more.


We handle all of this. Not only do we scrape, research, and find all of a websites citations. But we also visit each URL after we find it and note the business name, address, and phone number displayed. We clean up any citations that are inconsistent.


Our cleanup campaigns are a multi-step process that normally take around 3 weeks to complete. We leave no stone unturned. We work to kill duplicate citations and enforce the business' standardized NAP (name, address, phone number) across all the incorrect sites on your entire citation list.


After that, we go after citations that you are not yet using. We compile a master list of the best citations in general and the best local citations. We customize the citation list, so we are targeting relevant sources for real estate in your city.


How Is Our Service Different?


Every real estate website provider will tell you they optimize your page to appear high in the search engines. That is great, but this alone will not get your website to the top of the search results. What they forget to mention, because they do not know how, is that your website needs links from relevant, authority websites to get you to the top of the search results. The days are gone when you could get links from any source and get rocketed to the top. Now, you must be intentional about the links you are acquiring. Authority is spread around the internet by one website linking to another. If the links you acquire are from new websites or websites that do not already have a backlink profile themselves, then they are no good. They will not hurt you, and might help you down the road, but it can be a long time before they do help you rank (if ever). Websites with a spammy backlink profile will hurt your hopes of ever ranking for your desired keywords.


We use proprietary methods that provide your website with relevant links from pages that already have authority because of their great backlink profile. The amount of links you will need is based on the amount and quality of links your competitors have. We also interlink your pages properly, so a link pointing  to one page will benefit other pages on your website because of links on that page. Authority does not stop at the page that is getting linked to, but it continues to spread until it reaches a page with no links. However, authority does dilute as it passes from page to page. As you get backlinks to one page, other pages will start to rank for their keywords. Large brands rely on interlinking pages to outrank your website. We beat them by sending inbound links directly to your pages that are targeting the same keywords. A webpage can also have a few high quality links and rank higher than a webpage with many low quality links. And without proper on-page optimization, your website will never rank high for your desired keywords.


Do I Really Need Backlinks to Rank?


Yes. To further prove this, let's look at a basic example.

Search term: Homes for sale in Marietta GA


This is not a complete competitor analysis, but it does give us an idea of what we would be up against if we wanted to rank at the top of this search. I want to focus on the PA and Links columns. Links build PA (Page Authority). We can see that Zillow is ranking in the top position and has 47 links from other websites with 59 PA. is in the second position with zero links and 43 PA. Why do they have PA, you say? They have great interlinking. Other pages of their website are linking to this page. This is a great example of how links from other websites have more power than links from within a website. I would assume that most of Zillow's links are low quality or no-follow links, meaning they do not pass authority.


Movoto and Coldwell Banker have one backlink each. Google is not impressed.. has three listings on this page. Three?! Google is begging us to provide something more optimized for this search!


What this does not show you is that an agent's website is ranking at position 13 with zero backlinks and very low PA. They are there by getting backlinks to another page on their website and the authority transferring to this page, and it was very little authority at that. It is very likely that with proper backlinking, we could plant a website into the top five for this search in 60-90 days. That is at least 100 new visitors per month that are searching for homes in this area. Our goals do not stop when we reach the top 5. We continue to push until your website is ranked in the top position.

Real Estate Search Engine Optimization

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Q. Who is this for?

A. Anyone looking to rank their real estate website in the top of search engine results to get more organic traffic.


Q. Do I have to buy your website design package to use your SEO services?

A. No. We can use your current website, or work with any website provider you choose.


Q. Are we guaranteeing first page results?

A. Yes and No. There are a lot of factors that go into SEO. The ranking factors remain true. Have great on-page SEO, and get backlinks from relevant authority websites. We do both of these very well. Everything hinges on budget, keyword competition and your current backlink profile. We will do a full analysis of your website to make sure it's a good fit for our services.


Q. How long does it take to rank in the top of Google?

A. There is no definitive answer. Every website and keyword is different. Backlinks do not have immediate effects (you can read more on that here). We see great results around 2 - 3 months for medium competition keywords.


Q. What if my site loses rank in Google?

A. This is completely normal in the beginning. Any on-page changes or new backlinks have the potential to make your website lose rank in Google. This is called the "Google Dance," and it is only temporary. Most websites go through this. Google wants to see how you react when your rank starts to go down. The important thing is to just stay calm and wait for your rank to come back. When your rankings return, they will be much better than they were when it started.


Q. Will I stay at number 1 in Google if I cancel your services?

A. It is likely you will remain at the top of the search results for a few months after canceling, but your rankings will eventually fall back to where they were when we started. Your website will still have a lot of things going for it, but the backlinks will eventually drop off. That's why we can only do this as a subscription service.


Q. Can I do this myself?

A. Yes! We wrote a guide on how to do your own SEO. The on-page factors will be the easiest. Building great backlinks to your website is not as easy, but it is definitely possible. Here is a guide on how to get quality backlinks. We are experts at building high quality backlinks, and we guarantee that your website will get at least 4 new backlinks from high authority, relevant real estate websites every month. We can build more depending on your keyword and current backlink profile.


Q. Should I pay for ads to generate leads or invest in search engine optimization?

A. You can pay for ads to generate leads, and many real estate website providers suggest you allocate a portion of your marketing budget to pay for Google/Facebook Ads. This is a great tactic for short term lead generation, but it is not a long term lead generation method. Ad prices are going up every day. The amount of leads you get for your ad spend now is much cheaper than it will be a year from now. The flip side is search engine optimization. It's not necessarily a short term method to get leads, but it is very sustainable in the long term.


Q. Can my website rank in the search engines without high quality backlinks?

A. No. Your website cannot rank in the search engines for searches that have a lot of traffic and competition without a great backlink profile. You can rank for long tail keywords that get very few searches per month if there is no competition. It is vital that you have an active backlink strategy to rank in the search engines.